The McDivitt Law Firm and My PSA Contest are asking high school students to create unique and compelling public service announcements that encourage fellow teens to abstain from the dangers of underage drinking and driving.
Alcohol related crashes are the second leading cause of teen death and children who begin drinking by age 13 have a 38 percent higher risk of developing alcohol dependence later in life.
McDivitt Law Firm hopes that, through this PSA contest, the messages created by teens specifically for their peers might prove to be one method for helping to prevent the tragedy and devastation, which are too often the result when teenagers drink and drive.
The contest is open to high school students in Colorado Springs, Pueblo and surrounding areas. Students are being asked to produce 28 to 29 second video PSA's. The PSA's will be judged on students' abilities to analyze and discuss the topic and produce a quality video. The winner will receive a laptop computer and the school the student attends will receive a monetary donation. The winning PSA will also be aired on TV.